Both have oblong faces and appear to wrap the wrist, and both allow touch-screen operation. But one is just smarter than the other. When Sony’s Smartwatch 3 made its appearance last month, and we had the chance to handle it recently, the device—better categorised by the fancier and geek-worthy name of “wearable”—immediately reminded us of the Swatch Touch. Put them side-by-side, however, the similarity immediately evaporates. Keep them apart, one reminds us of the other.
The Swatch Touch is clearly a piece of pre-Android Wear wrist fashion. With its curved digital display, and font that looks like an art deco take on Arabic script, the Swatch Touch was refreshing at the 2011 launch, given the tired looks of the standard Swatch offering. With Swatch’s fading popularity, the Touch appeared, even momentarily, like an attempt by the Swiss company to re-write the design of inexpensive fashion watches. Until Android Wear came knocking and gadget makers opened their doors.
Sony’s third iteration of the smart watch—this time, Android Wear-enabled—looks completely different from the previous two, just as the predecessor is unlike the debut piece. But while most of the competitors are making theirs look more like a watch (i.e. round-faced, such as Motorola’s Motor 360 and LG’s G Watch R), Sony’s is decidedly geeky, almost a toy, and rather Swatch-like. Not that that’s a bad thing. Far from it. For gadget that’s Dick Tracey-worthy, we prefer them to sport a rectangular screen in portrait orientation. If we’re going to use our watch to tell time as well as mirror some of the functionality of our smartphone, we really prefer something that comes across as an extension of our smartphone. Who really prefers to look at holiday shots or city maps cropped into a circle?
Time may be running out on 2014, but it’s only beginning for the smart watch. Okay, Google!
Swatch Touch, SGD195, and Sony Smartwatch 3, SGD298, are available at authorised dealers