In aiming to be hip, Vans has aligned itself with an octogenarian. Cool
By Mao Shan Wang
The one thing that caught my attention and that I find intriguing in this latest Vans collaboration is one woman’s T-shirt. It has the up-to-the-torso photograph—although pixilated, still discernible—of the brand’s collaborator: Karl Lagerfeld.
This is not a symbol of the divine. It isn’t Jeremy Scott’s Jesus pants. Yet, the image calls out to me like some tua pek kong. This isn’t the traditional celebrity that we know; this is a force of fashion: narcissistic, omnipresent, inexplicable. Yet, it is Kaiser Karl reduced to a T-shirt, hilariously called the “Boyfriend Tee”! What would he look like in tumble dry mode?
Don’t get me wrong. I believe Mr Lagerfeld deserves to be worshipped as much as Elvis Presley and Mickey Mouse. Except that one would expect the customers of Vans—girls in high school or in junior high, according to Dabney Lee, Vans senior director of global merchandising—to be worship-wearing the visage of Justin Bieber or Harry Styles or, if they like them a wee bit older, Nick Jonas. Or, if fashion icons are imperative, then the cartoon delineation of Karl Lagerfeld, now available in his own Karl Lagerfeld line.
The main draw, I suspect, of the Vans X Karl Lagerfeld collaboration is the shoes. These are classic Vans, six of them, such as the Classic Slip-On, given a KL makeover. It is perhaps interesting to note that Mr Lagerfeld may not have had a hand in designing any of these kicks. According to the Vans senior footwear designer, “Working in close partnership, our teams designed the collection to reflect the unique histories of our respective brands.” And she went on to say something about “a tribute to Karl Lagerfeld’s fashion DNA.”
Now, to me, this is the tricky part: Karl Lagerfeld’s own design DNA includes bouclé and quilting? Has Chanel been scratched out of the picture? What appears to be most true to his DNA is the all-caps KARL (with the man’s profile worked into the K) that peeks from between the flaps of the new Old Skool Laceless Platform. That’s DNA, legible and unadulterated.
But, who am I to say? I know the man not.
Vans X Karl Lagerfeld collection is available at Vans, ION Orchard from today. Photos: Vans