By Shu Xie
Pantone may have announced that the colour of 2018 is “Ultra Violet”, or what the colour matching company calls “a dramatically provocative and thoughtful purple shade”, but, as I see it, many brands and their followers are not quite ready to walk away from Millennial Pink, even if its sweet reign is nearly over. So prevalent is pink that even the tough-looking Adidas NMD now comes in a dusty rose pink (the R1 STLT), and even the usually sophisticated-to-a-fault Pedder on Scotts is offering an unmistakably pink ‘Wink’ lollipop for every purchase during this festive seaaon. Die-hards are no doubt delighted that pink is both wearable and ingestible.
Truth be told, despite its alleged popularity, I am not even sure what exact shade of pink Millennial Pink is, and describing it as Tumblr Pink, as the media have, is not quite the same as particularising a green as bile. But, I figured it isn’t the shiest of blushes, not the boldest of fuchsias—it’s probably somewhere in between, such as the pink of these two, clearly sweet, sneakers (pictured above) from Superga and Common Projects.
And it’s probably this sweetness that draws women of all ages to them. Inexplicably, all-pink sneakers—midsoles not spared—remind me of all-white shoes in school compounds and nurses’ stations: they’re the stuff and symbols of institutions; the monotone a badge of uniformity. Pink, this Millennial version, despite its Tumblr association (and Pinterest-readiness) is neither intense silence nor insufferable din, and has the call of bracing but not rousing morning breeze.
Superga’s all-over pink 2750, despite its on-trend colour and a “luxe” leather upper, has not quite shed its school-girlish patina nor its schoolyard destiny. Common Project Achilles Low, on the other hand, projects a more grown-up veneer, with its clean cut and caressable cowhide totally un-cute. Like I said, there’s a pink sneaker for every woman, young or old, young-old or old-young.
Superga 2750 Leather Nude, SGD169.90, is available at Superga stores. Common Projects Original Achilles Low, SGD615 is available at Kapok. Photos: Superga and Common Projects respectively