You’d think they won’t go further than smartphone covers. But with Prada’s ID case in stores, there’s nothing that you use in your life that luxury brands won’t try to cover
In the past, carrying a designer key ring was a big deal. It said something about one’s economic status or love of things designer. Now that we are in the age of the key card and biometric authentication, key rings are not only less seen, they are reduced business and licensing opportunities for luxury brands.
The product development divisions of fashion houses, however, don’t quite give up. From trinkets for bags to protective covers for smartphones, the product category keeps expanding, outpacing even those of department stores. Joining the ranks of non-fashion items given a luxury riff this season is the humble ID case; only in the case of Prada, not so humble.
These first appeared in the Prada autumn/winter 2018 show in February. It is not unreasonable if you had thought there were used as props. But Prada rarely shows things they do not intend to sell in their stores. We took a close look at the ID case recently and found it to be more decorative than practical.
The clip-on version comes with two slots, but neither are large enough for an EZ-Link card. The windowed slot on the right can be used to frame a passport photo, not an actual security ID you are likely to use to gain entry into your secured work space. Who, we wonder, would like to wear their selfie on their body like a badge? KOLs, don’t you think?
Prada Saffiano leather clip-on ID case, SGD290, is available at Prada stores. Photo: Zhao Xiangji